ABOUT THE CLIENT
VIVE/ACTIVE Wear is a proud Colombian-American company that strives to bring you the best quality active wear with hints of Colombian style and zest. Vive Active was created to be a motivator, influencer and a partner in your active life. They specialize in producing unique designs based on their experience across borders and with different cultures. Whether it’s bodybuilding, hiking, surfing or just deciding to take the stairs instead of the elevator, Vive Active is there with you.
GOAL & ANSWER
With a clear vision we created this brand for the people, to be with you every step of the way as we each embark in becoming a better US! Versatility was our main component when developing this brand, clothing that will fit every active lifestyle. Built from the ground up we worked hand in hand with Vive/Active and provided, creative brand development, thoughtful and symbolic design, photography, a fresh/lively website and an online store.
and work flow.
The Vive/Active brand logo was designed to inspire an active lifestyle, each element of the logo represents various sports and workouts that you are able to use their clothing for. This brands DNA is for the everyday doers, the active lifestyle lovers, the hard hardcore gym people and everyone in-between. It is a custom design that stands for the active you and all your accomplishments.
The new Colombian Athletic Brand.
When bringing our designs for Vive/Active to life we wanted to keep the essence of hard work and determination. With the importance of creating motivational promotions we used a classic yet energizing color palette and inspirational quotes (from the creator of VIVE/ACTIVE himself), we developed versatile designs for billboards, publicity ads, and magazines.
Getting that perfect shot.
Capturing Vive/Active’s clothing in action, for what they were made to do or whilst in their natural habitat was the aim and vision of our photoshoot. We wanted to showcase the utility of each individual garment and their multifunctional uses.
An exhilarating website for an active brand.
Simplicity and that exhilarating feeling of accomplishment were the factors of this brand that we took to heart when developing their website. We envisioned the everyday sunrise to sunset hardworking day. We incorporated aspects such as an easy to navigate layout, a simple online ordering e-comers store, clean modern lines, a fresh color palette and the aspect of encouragement that we love so much about this brand.